Marketing online has become a very profitable way of marketing products and services of the company. Online advertising is one method of advertising that uses the Internet to deliver the marketing message that can attract customers. World Wide Web is the main medium that can be used as part of online advertising to attract customers and spread the name of the company. There are also several examples of online advertising such as email marketing, banner ads or contextual ads on various search engines.
The benefits of advertising business internet marketing are:
1. Ad beneficial for sellers and buyers. This is mutually beneficial. Sellers use advertising to promote products on the internet by providing an explanation of the details of products both in price, usability, and benefits of these products. Buyers who come to the site, they know about the various products from these ads and can choose according to their wishes.
2. Before the Internet, advertising is limited to newspapers, television and so on. Along with the development of the Internet, we can use a variety of ways to advertise our businesses either through email or posting through various websites. Through advertising on the internet allows you to expand the business globally, not limited to time and place.
3. Internet is becoming increasingly popular in line with the number of people who use these systems and tools. Almost all people use online facilities to perform the work as they use email to send and receive the official letter to the company or using social media such as twitter, Facebook, and others. By using advertising on the internet the more people will see and some of them will make a purchase.
4. Advertise your business with the internet; you will be able to reach very specific target audience through this online facility. This is often referred to as SEO Optimize system where you use specific keywords for specific markets. There is also the term PPC or pay per click where you need to pay for keywords that you are advertising on the internet.
5. Online ads can reach every person in the whole world in a small time period. Some tools or software is provided either free or paid; where you can choose which best suit your business. On average a good website can be optimized in a few months and with time running it will be increasing visitors and buyers so that we get a return on investment.
6. Cheap online advertising as a source of advertising would cost so much while placing an ad in the newspaper or television will be more expensive than online advertising. You can also get a clear picture of how much money he would spend and how much profit from your investment.
If you have not done in the advertising business internet marketing, it is good you start to learn the details and start running. This not only shortens your time in business, but you can increase your profits away from what you get. Of course, learning from the right sources and correct.
How To Set Up and Start Operating a Home Based Business
I remember myself anticipating to having my first website ready when I first started, as if when I would have it ready, my business would become internationally known at a blink of an eye! Being Enthusiastic is essential… Another thing that is essential though, is to try to keep your feet on the ground. Becoming known on the internet is a Step By Step process that you have to go through very carefully and with consistency. The more focused and consistent you are from the instant you start, the sooner you will achieve your business goals, by accordingly following your business plan! Most of All: Do Not Panic!!
1) Establishing Your Target Market:
This is probably the most important thing you can do when getting your business started. You have to do your research on Who Your Customers Are before you get into any type of marketing and advertising. Especially with Pay Per Click advertising e.g., on Google AdWords you have to know what are the right keywords for your business in order to attract the right people to you, that will ask exactly for what you have to offer. Marketing to the wrong set of keywords will kill your business, produce a substandard leads. On the other hand, marketing to the right set of keywords or the right target market will explode your business.
2) Find A Good Domain Name And Hosting Company:
This is the second very important part of your business foundation. Having a good domain name that relates directly to your offering business opportunity and a hosting company that has reliable customer service daily 24/7, Live Support to make sure your website – blog is up and running effectively.
3) Decide What Method You Will Use For Your Promotion Plan:
Squeeze Pages or Branding Site? After you have established your target market, and set up a domain and a hosting account for your website, you will need to decide what type of Marketing Site you will use. Squeeze pages and branding sites are different, but both are necessary tools for the internet marketer. As with any other topic, you will get different opinions when it comes to Squeeze Pages or Branding sites. I use Branding Sites as I want people to get to know who I am and where I come from before starting any kind of partnership or business deal with them.
Difference between a Squeeze Page and a Branding Site:
A squeeze page is a mini sales page. Squeeze pages are also called opt in pages, splash pages, and landing pages. It’s the first and most important page that you will create and the place where your people will leave their name, email and number, in order to get more information about your business opportunity. Your squeeze page should have a smart eye-catching headline and invoke curiosity. The content of your squeeze page should address to solve a ‘problem’ or fill a ‘void’ of your customers.
Branding sites are designed to brand YOU. Word Press sites are great for branding. Word Press sites have a home page. The home page allows you to provide more information and detail than a squeeze page. As I mentioned earlier the branding site is meant to give your people information; lots of information about you, your product, and your services.
Lay out your branding site with a home page about your product and service. The “about me” tab should be all about you…your story, your background, and your truth.
It is a peoples’ Business and people will connect with you if they like you first and trust you later.
4) Pay Per Click Advertising:
Get Yourself Acquainted with the Forms and The Functionality of Pay per Click Advertising.
What is Pay Per Click?
Pay Per Click Marketing is the fastest way to drive traffic to your web site, that is a fact.
The three big pay per click sites that are recommend are as follows and they are in this order for a reason with Google being at the top.
The three major search engines are Google, Yahoo, and MSN, but Google is the Leader of the market.
Google is the main pay per click marketing search engine.
How Does Pay Per Click Work?
Pay Per Click works by you selecting keywords that are related to your business, product, or service.
1. You choose keywords or long key phrases
2. You bid an amount on those keywords or key phrases to get them seen
3. Google determines which ads to show
So how do you get your ads seen?
1. Write an attractive ad (great copywriting is a key factor in all marketing)
2. Bid the right amount
3. Make your ad relevant to your keywords as well as your website
Google AdWords Program has unlimited free informative tutorials on how to set up and start your PPC campaign. There you will have the choice to target your ads according to language, country, set your own preferred bids on your ads and keywords, and set specific days for your ads to run or pause them anytime you wish.
After you make your keywords research, when you will know what you are doing it won’t be that difficult to get your ads seen throughout the web. To many people rush to get their ads out on Google and do not do the proper research, or work with experienced marketers and coaches.
You can apply the strategies you use for the big search engines like Google,Yahoo and MSN. Googles’ pay per click program is called Ad Words. There is a difference between “paid” search results that appear on the top and right-hand side and “natural” searches – the search results that appear on the left-hand side of the search page which are free and can make wanders if you manage with good Search Engine Optimization to get your ads there on the first pages of these engines.
5) Article Marketing Advertising:
Article marketing is probably one of our most interesting and cost effective ways to market.
This method requires a process and time to get results and visibility. It is a way for you and your business to become known on the web and be considered as an active part of the Online Marketers Community. What happens when you do article marketing is that people pick up your articles for content on their sites, for content. It’s huge. Your content is spread around virally.
The way this works is you write an article, something of value. Be sure you check out our chapter on outsourcing on next paragraphs, because if you don’t like to write, you can outsource it to experts.
When you write and submit your articles, you are putting in your links on these articles, the articles that you originally produce. These are one-way back links to your site, so when people pick up your articles for content, the Google crawler picks up the links and your site goes up in ranking. That means more visibility for you, more traffic to your site and recognition, traffic and hopefully sales.
The articles you submit should be relevant to the topic of your business. They should pertain to what you are doing and whatever business you are in. In this case your articles should pertain valuable content for your readers to go through concerning Home Business Industry Topics. These could be Internet Marketing Techniques, the advantages of running their own business from home, freedom of time, ‘How-To’ articles which are a very ‘HOT’ plate for the search engines and many more.
Make sure that your articles are around 300-500 word long. You want to be picked up as providing good content about your industry or business. You should have a bio attached to the article. BIO is the only place that you can ‘sell’. It’s the place for you to ‘TAKE’. This is where the link to your website or splash page will be located. The bio should be about you as the author. At the body of the article you only ‘GIVE’: Content o
f Value. The links in your Bio should come back to your website.
Your Bio should include 2-3 sentences pertaining 1) Who you are and what you do, 2) A reason to visit your site after reading your article and 3) A call to action, for them to do so.
Make room in your life to submit at least two articles per week; set aside a specific time or day to make it happen. You have lots of information you can write about in whatever industry you are in. You can do it manually, or you can purchase submission services through Article Submitter Special Software. They have over 1000 places to submit your articles. It is time saving and accelerates the process of distribution and visibility.
6) Video Marketing Activity (HUGE)
Run a Google search on a topic like ‘best home based business opportunities’. Most likely, in addition to articles and websites, there will be several videos that pop up in the search results. Imagine having a dynamic and powerful video that introduces your product, service, and company live with your voice on and researchers landing on your beautiful video instead of being sent to a single and ‘one of the thousands’ splash pages. Google is very attracted to videos and pick them up quickly. It will help your ranking. Video Marketing is a very powerful selling tool as well as the fastest free way to get those ads out there. Use it in order to stay ahead of the competition.Your ultimate goal in marketing is to have your ads not only seen by as many potential customers as possible, but to be in front of as many of your targeted customers as possible.
The way you treat your Video Marketing campaign is the same with how you treat your PPC campaign and your article marketing campaign. You must focus on a specific ‘keyword-driven’ target market. At Step 1 I mentioned the importance of establishing a target market and a core group of keywords. The same keywords will be plugged into the videos when you submit them. Ultimately, everything comes up to your initial development of your target market and core keywords.
As in Article Marketing you can 1) submit your videos manually to limitless video directories for free like You Tube, Yahoo Videos, Google Videos, etc or 2) Submit to as many as possible directories through Video Submitting Software that do massive distribution of your videos with a click of a button.
7) Press Releases Marketing Method (Get Faster and Higher Ranking)
Another way of effective marketing of your website is to write and submit Press Releases. The information in your press release needs to be viable, newsworthy and high value content. Inside your press release, you should have one-way links that bring readers back to your site – your branding site or your squeeze page. The difference between the articles and the Press Releases is that in PR you can place your URL link in the ‘body’ of your content, once every 100 words. Press releases are a great SEO tool that can quickly improve your ranking. There are a lot of sites looking to gather information to build the content on their websites, so if they pick up your press release, and inside your press release you have one-way links back to your site, the search engines will know and act accordingly by rewarding you with higher ranking.
This is a method that requires some time to build a reputation. Give it some time and as long as you do this on a consistent basis, sending out once press releases per month with relevant, high value information, you’ll start seeing increased traffic to your site. Again there is a free PR submission option and a paid one. Again it will be up to your budget flexibility.
8) Social Media Marketing:
Millions of people everyday are viewing, updating, or connecting with others all over the world. These sites are very easy to get set up on, as all you have to do is sign up with your information and you are ready.
As of today the big three that I use consistently for internet marketing are Facebook, Twitter, Linked In and Ecademy.com. There are hundreds more out there and this is a great way to let people know about whom you are what you do, as well as what your product or service is all about. Social Networking Sites are considered as the Hottest Market Place and reports have shown that people search and finally trust opportunities through viral tools, such as all these today’s Hot Marketing Trends.
You must apply the ’90-10%’ Marketing Rule which means, that the 90% of your posts and interactions must be about you socializing, making connections, letting people know you first and only a 10% talking about your business. People don’t like to be sold. Be human and treat like you would like to be treated. It is a Peoples’ Business.
9) Outsourcing Resources:
Every marketing method I mentioned so far, every tool that you are given to use can be outsourced. Evaluate the time that you can give to your business, filter the activities that are most compatible to your character and nature and outsource the rest! Web design building, hosting etc. You cannot outsource everything assuming that your budget is limited; you will have to learn how to do some of them, apply at least 2 of the previous mentioned methods for your business. Article marketing, Social Media Marketing and Pay Per Click advertising is definitely skills that anyone that starts an online business should master for himself and his business’s success.
Take it Step By Step when growing your business and grow your outsourcing at a steady pace. You always have the control of all your marketing activities. You are the leader and the one that will lead you to Success!
Make sure you are on the right track and apply the knowledge you learn, every single piece of it day by day! And of course enjoy yourselves always!
For small businesses, it’s not easy to set aside precious budget for Internet marketing solutions. However, in a very real sense having an Internet presence and Internet marketing solutions to publicize that presence can make the difference between becoming a medium-sized business or drifting into obscurity. It’s important therefore to make sure you
1) have an SEO-friendly website,
2) keep it in shape and
3) take initiative to provide your target audience with the information they need to access your products. Much of this information can be provided with SEO content written for search engines and for qualified buyers and best of all, you can do it yourself.
Internet Marketing Solutions: What is SEO content?
SEO content is content that is written with specific keywords or keyword phrases in mind. These keywords must be used throughout the text and placed in respective meta data tags so that the search engine has textual guides to your content.
Internet Marketing Solutions: Start with Keywords
Many Internet marketing companies talk of keyword research as if it were rocket science, and on a large scale, keyword research can be complex. However, keyword research is nothing more than good common business sense. Simply place yourself in the shoes of your customers and ask yourself what keywords or phrases they would “Google” or “Yahoo” in order to find your products. Then, create landing pages (a page a visitor would land on) using those keywords. Let’s say you own a sporting goods website for instance. If many of your customers come to your business looking for inline skates, write pages entitled:
K2 Inline Skates
Rollerblade Inline Skates
Salomon Inline Skates
UltraWheels Inline Skates
Inexpensive Inline Skates
Fast Inline Skates
Black Inline Skates, etc.
Whatever your customers look for, write about it. You are the expert! You can provide yourself with many of the Internet marketing solutions your business is in need of.
Internet Marketing Solutions: Landing Page Logistics
The amount of times that you use a keyword or a keyword phrase in a landing page is debatable. When I write, I try to have one occurrence of a keyword for every 60 words of text. Your content however needs to sound natural—not “salesy” or stilted. Try to write at least 250 words per page and place your exact keyword phrase in the title tag of the page as well as within the header tags, the meta description and the meta keywords tag. If you have an employee who is involved with the technical aspects of your website, ask him or her to take care of this process. Although the importance of meta data may be small, it can be a meaningful part of your company’s Internet marketing solutions.
Internet Marketing Solutions: Linking
When creating links for your pages it is important to consider the pathway that will concisely direct your website visitor to exactly what he or she is looking for. From the landing page, the visitor shouldn’t have to click more than once or twice to arrive at the product or information he or she is looking for. For instance, on your “K2 Inline Skates” page, you could have two graphic buttons that read respectively “Order Now” and “Learn More.” These buttons present two very clear options for visitors. Interlinking between your landing pages can also contribute to higher search engine results.
Internet Marketing Solutions: Details to Consider
When creating your pages, consider whether or not your audience is local. If they are, consider mentioning localized topics or local areas where inline skating is popular. Include information blurbs about the health benefits of inline skating or regarding inline skating championships or tournaments that may be presented in your area. Inline skating videos might also be a popular sale if placed on your landing pages or product pages. Be creative. You know your audience! Give them what they want. After all, the more personalized and localized a site is, the more likely it will be able to establish online “relationships.” Also, localized keyword phrases such as the following could also be considered:
Buy Inline Skates in Maryville
Buy Inline Skates in Branson
Buy Inline Skates in Vonster, etc.
These keywords may require additional research, since it’s not certain how many searches are actually done using localized keyword phrases. However, localization research is definitely worth your time if you want contribute to Internet marketing solutions for your own Internet marketing campaign.
A common complaint amongst small business web site owners is that they don’t get any web traffic and the little that they do get doesn’t produce any leads or inquiries for their goods or services.
I have covered in previous articles some highly effective ways of getting good quality local leads using 3 very simple techniques i.e. Google’s local business centre, video marketing and press releases.
In today’s article I would like to cover one tactic that is as yet under used, yet highly effective means of getting new customers – by using the synergy of combining on and offline marketing. As an internet marketing Service Milton Keynes, we’ve been using this technique frequently with great results.
One of the best ways of getting an almost guaranteed and quite sudden rush of traffic to your web site is to run print campaigns. Print advertising is one of the most underused medium for getting traffic to a web site – it’s probably a huge opportunity waiting to be tapped by you, starting today.
How to Utilise Offline Marketing to Get More Traffic & Leads Online
1. Identify your specific customer that you want to target and attract to your website.
2. Create something that you can give away and which you prospect can download or access online. This can be a short report (word document) of anywhere between a couple of pages to 5 or 6 pages. Ensure that whatever you put together gives value content as this will more likely create a closer relationship with your potential customer. Turn this report into a pdf file which you can do quite easily. If you don’t know how, do a quick search on Google for a pdf converter.
3. Create a single page lead-capture page, also known as a squeeze page. This is a special webpage with one only objective, to capture the potential customer’s name and email address. The enticement you use to get them to provide their details is your free report, which is why the content of the report must provide value and be something that your potential customer would want. Once your potential customer completes their details they are automatically sent the report by email. This service of automating email messages to customers is done quite simply by utilising one of the many auto-responder services that are available online such as Aweber.
It’s a simple exchange – you write a valuable free report that contains good information – the visitor volunteers their name and email address in return for the free report, and also at the same time agrees to receive additional e-mails from you… although you also say (on the lead page) they can unsubscribe any time they want.
4. Next step is to promote that site (squeeze page) in print, in the most appropriate tabloid for your product or service. Write an advert that talks ONLY about the free gift you’re giving away. Give them a link to the web site – where they can go to get their hands on the valuable free information revealed in your report.
The result of that promotion should be instant massive traffic (depending on where and how much you promote your offer). The result will be not only traffic to your web site but also the generation of hundreds or even a thousand or more sales-leads… people who have expressed an interest in a report which relates directly to whatever it is you sell.
5. You can then use email marketing to communicate with the people whose names and email addresses you have collected.
If you already own a large database of active and interested email subscribers you can use this tactic to boost your sales and revenue substantially and print advertising is one of quickest and most reliable ways of collecting more leads.
If you would like more information on semimco.com/internet-marketing-service/local-small-business-seo/”>internet marketing service Milton Keynes or for your local market place or if have any particular challenges in getting more local customers and business, then we would certainly love to hear from you.